Ducati 2018 Model Launch

by / Sunday, 05 November 2017 / Published in Ducati 2018 Models, Ducati News, Latest posts

In case you missed the Ducati 2018 World Premier Live Stream event, we have of summary of the main events – along with screen shots of some of the highlights.

Please remember we are currently taking Pre Delivery Orders on the 2018 models presented at the world premier.
Call Manchester, Preston or Stoke for details.

Claudio kicked off the presentation with an overview of the brand – with some amazing world news and growing sales figures.

Who needs subtitle’s 😉

Ducati MOTOGP Racing – Jorge Lorenzo and Andrea Dovizioso joined Claudio on stage
Ducati Superbike Team – Marco Melandri & Chaz Davies


The first new model to be presented for 2018 was the New Scrambler 1100 – Claudio described the Scrambler as a mature brand. This new 1100 bigger bike is available in 3 versions, Scrambler 1100, 1100 Special and 1100 Sport.

scrambler 1100 special

Scrambler 1100 Special

scrambler 1100 special

The 2018 Scrambler 1100 Special was introduced with a new short movie call ‘The Getaway’.
The Getaway – Short Movie – in the style of 1970’s Heist Movie

scrambler 1100 special
Imogen, the star of the Getaway movie (and also from the Cafe Racer Videos) rode the new 1100 Special on Stage.
Described as having “More Torque & Power – The perfect bike for a getaway”.

huey morgan scrambler 1100
Huey Morgan from the Fun Lovin’ Criminals band – provided the soundtrack for the movie, and also made a special appearance on stage

Scrambler 1100 Sport

scrambler 1100 sport

scrambler 1100 sport

View full details of the 2018 Scrambler 1100

Claudio gave an overview of the Ducati brand mentioning “Spares within 48 hours”, as well as the Multistrada Enduro Acadamy

The Multistrada Enduro Pro – An offroad bike with grantourer possibilities


The new white version of the XDIAVEL made an appearance on stage, with an excited virtual appearance from – Massimo Bottura (top Italian chef) – discusses his love of the XDiavel.

massimmo xdiavel

We missed the translation from Italian to English – but we could tell he was excited about the XDIAVEL – maybe because it matches his white chef’s uniform.


ducati monster fans

We have already had a preview of the new 2018 Monster 821 last week, but today it was introduced by the Monster Fan Club enthusiastically mobbing the stage along with an 821 in Yellow.
ducati monster fans

Monster 821 (MY18)

Red £9895
Dark Stealth / Ducati Yellow £10095


panigale 959 corse

Chaz Davis – flew in from Qatar to roll on stage on the 959 Panigale Corse

chaz davies panigale 959 corse
This beautiful bike is available in a special Moto GP Livery.

panigale 959 corse
Corse 959 available from March
959 Panigale Corse – Livery £15695


Performance & Comfort were the key take-aways from this new model.

multistrada 1260 pikes peak
The new 1260 Multistrada is available in the following variations

Multistrada 1260
Red £14295

Multistrada 1260 S
Red £17195
Iceberg White / Volcanic Grey £17395

Multistrada 1260 S D Air
Red £17895

Multistrada 1260 S Pikes Peak
Livery £20795

Click here for full details, photos, and video of the 2018 Multistrada 1260


Introduced by Moto GP rider Michele Pirro. The new Panigale V4 will ve available in 3 model versions. S available from December

panigale v4

panigale v4

Panigale V4 Red £19259

Panigale V4S Red £23495

Panigale V4S Speciale

View full details of the 2018 Panigale V4


Claudio brought the world premier event to an end with the introduction of the amazing V4 Panigale Speciale.

panigale speciale

Moto GP champion, Casey Stoner – The grand finale of the World Premier event rides the Panigale V4 Speciale onto stage. Casey has been involved in the testing & development of the V4 Panigale.

panigale speciale

Only 1500 Limited Editions of the Speciale will be produced
Ring or email Ducati Manchester Now to Place Your Order

Speciale available from April
Panigale V4S Speciale – Livery £34995

Please call us as soon as possible to avoid disappointment on the new 2018 models.