DMC Moto in Stoke on Trent is the latest edition to the Ducati dealer network expanding the number of Ducati dealers to 32 in the UK.
DMC Moto Stoke will officially open its doors for the first time on the 21st November when four times British Superbike Champion, Shane ‘Shakey’ Byrne will be the guest of honour at the official opening.
This will be the third Ducati dealership to open for the DMC group joining Ducati Manchester and DMC Moto Preston. DMC has been with Ducati since 2002 opening the very first solus Ducati store in the UK
The premises is located on the London Road, Trent Vale and has been refurbished to create a dedicated Ducati showroom including a state of the art workshop complete with Ducati tooling and diagnostic equipment.
The showroom will also stock the latest clothing and accessories for both the Ducati and Ducati Scrambler brands with the most up to date corporate identity offering a perfect back drop for customers to view motorcycles, accessories and apparel. The upstairs social area has been designed to welcome visitors who can enjoy a coffee in comfortable surroundings.
Chris Booth, MD commented “We have invested a huge amount of money into an all new Ducati showroom to serve the people of Stoke and Staffordshire and bring them closer to this iconic Italian brand. Customers will be able to view the full Ducatirange of new bikes, clothing, parts, accessories, in a beautiful environment where we expect to give them a premium customer experience. We have worked closely with Ducati UK to find the perfect location and with 10 years as a Ducati franchise we expect to bring the ultimate ducati experience to Stoke.
Nigel Goodman, Network Sales & Development Manager commented: “DMC Moto has consistently been one of our top performing dealers in terms of sales, after sales and customer service over the many years that we have been working with them. We are extremely confident they will do a great job with the Ducati and Ducati Scrambler brands in the Stoke area.”